B Evidence Grade B Graded under review Safe to Cite Dated

50%

50% -- smart speaker household penetration for UK households (2019)

Name: Smart Speaker Household Penetration Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-25

2019 · The Sunday Times

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Attribution: The Sunday Times View source

Lighthouse Research Team

Last verified: 2026-09-25 · How we verify data →

Source verified Evidence graded

Value

50%

Unit

Percentage

Data Vintage

2019

Entity

UK households

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

The Sunday Times Primary Tier C

https://www.mydreamhaus.co.uk/can-alexa-or-google-assistant-call-999/ ↗

Confidence: 48/100 Vintage: 2019 Channel: Deep Crawl

Source Article

Can Alexa or Google Assistant call 999? | My Dream Haus

Can Alexa or Google Assistant call 999? Most of us now have a smart speaker within our homes. So it’s only time before you want to explore all of the things they can help you with. One question you might have after investigating what your device can do is: Can Alexa or Google Assistant call 999? Cur…

Original Research

The Sunday Times · Original study ↗

Methodology

Cited figure referencing The Sunday Times reporting; secondary source

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

UK households: 50% smart speaker household penetration. Source: The Sunday Times (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-smart-speaker-household-adoption

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<blockquote cite="https://lighthousedata.io/data/uk-smart-speaker-household-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- smart speaker household penetration for UK households<br><small>Source: The Sunday Times (2019) · <a href="https://lighthousedata.io/data/uk-smart-speaker-household-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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