B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

68%

68% -- consumer support for reduced portion sizes for UK shoppers (2026)

Name: Consumer Support For Reduced Portion Sizes Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-28

2026 · Attest

68% of UK shoppers support brands reducing portion sizes as a way to tackle food waste.

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Attribution: Attest View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

68%

Unit

Percentage

Data Vintage

2026

Entity

UK shoppers

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Attest Primary Tier A

https://www.askattest.com/blog/research/four-commercial-opportunities-for-fb-brands-in-2026 ↗

Confidence: 32/100 Vintage: 2026 Channel: Common Crawl

Source Article

Four commercial opportunities for F&B brands in 2026 New research reveals how shifting behaviours and priorities are opening up NPD opportunities for food and drink brands in 2026 – if they can rebuild consumer trust. - UK insights - Opportunity 1. Clean label foods - Opportunity 2. Ingredients for …

Original Research

Attest · Original study ↗

Methodology

Attest 2026 Consumer trends report survey

Methodology documented

Segmentation

Industrymarketing RegionUK Channelcontent

Cite this stat

Plain Text

UK shoppers: 68% consumer support for reduced portion sizes. Source: Attest (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-shoppers-support-smaller-portions-2026

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<blockquote cite="https://lighthousedata.io/data/uk-shoppers-support-smaller-portions-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- consumer support for reduced portion sizes for UK shoppers<br><small>Source: Attest (2026) · <a href="https://lighthousedata.io/data/uk-shoppers-support-smaller-portions-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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