B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
21%
21% -- percentage rating organic as very important for UK food and groceries shoppers (2021-09)
Organic is very important for 21% of UK food and grocery shoppers.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
21%
Unit
Percentage
Data Vintage
2021-09
Entity
Sample Size
2,000
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/aiming-for-more-sustainable-grocery-shopping-but-not-at-an… ↗
Source Article
Is the price right? - Savanta
Aiming for more sustainable grocery shopping, but not at any cost.
Our recent Eco Index 2021 study revealed that Food and Groceries is one of the key categories where sustainability is at the forefront of purchase decisions for UK shoppers, with 30% saying that a desire to be environmentally friendl…
Original Research
Savanta
· Original study ↗
Methodology
Consumer Compass – Grocery Eye, UK nat rep sample, fieldwork September 2021
Methodology documented
Segmentation
IndustryRetail
RegionUK
Channelmulti-channel
Cite this stat
Plain Text
UK food and groceries shoppers: 21% percentage rating organic as very important. Source: Savanta (2021-09). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-shoppers-organic-importance-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-shoppers-organic-importance-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>21%</strong> -- percentage rating organic as very important for UK food and groceries shoppers<br><small>Source: Savanta (2021-09) · <a href="https://lighthousedata.io/data/uk-shoppers-organic-importance-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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