B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4%
4% -- share of shoppers citing local produce for UK grocery shoppers (2023-11)
4% of UK grocery shoppers surveyed cited local produce as an important factor when buying fruit or vegetables in a supermarket.
- Open-ended qualitative survey format with no prompted answer list
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
4%
Unit
Percentage
Data Vintage
2023-11
Entity
Sample Size
300
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
MRQual
Primary
Tier A
https://www.mrqual.com/blog/is-the-uk-eco-conscious-grocery-market-really-growing ↗
Source Article
Is the UK eco-conscious grocery market really growing? — MRQual
Is the UK eco-conscious grocery market really growing?
In November 2023, we conducted an online “qualitative” survey with 300 UK grocery shoppers. We asked respondents what factors were important to them when in a supermarket buying fruit or vegetables.
Instead of showing respondents a list of possi…
Original Research
MRQual
· Original study ↗
Methodology
Online qualitative survey with open-ended responses
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK grocery shoppers: 4% share of shoppers citing local produce. Source: MRQual (2023-11). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-shoppers-local-produce-factor-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-shoppers-local-produce-factor-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4%</strong> -- share of shoppers citing local produce for UK grocery shoppers<br><small>Source: MRQual (2023-11) · <a href="https://lighthousedata.io/data/uk-shoppers-local-produce-factor-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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