B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
64%
64% -- share of population unaware or suspicious of ai for UK consumers (2024)
64% of the UK population is in the dark about AI.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
60
Freshness
95
Source
Catalyx
Primary
Tier B
https://thecatalyx.com/innovatively-speaking-our-brand-new-ai-whitepaper/ ↗
Source Article
Innovatively Speaking: Our Brand-New AI Whitepaper - Catalyx
Innovatively Speaking: Our Brand-New AI Whitepaper
Your consumers don’t yet care about Generative AI.
Yes, that’s despite the excitement and buzz within the brand and marketing industries.
AI is on the rise within FMCG brand communications; spoken about at every conference, posted about whenever you…
Original Research
Catalyx
· Original study ↗
Methodology
Catalyx consumer research survey on AI perception, published in AI whitepaper
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK consumers: 64% share of population unaware or suspicious of ai. Source: Catalyx (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-population-unaware-of-ai-catalyx
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<blockquote cite="https://lighthousedata.io/data/uk-population-unaware-of-ai-catalyx" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- share of population unaware or suspicious of ai for UK consumers<br><small>Source: Catalyx (2024) · <a href="https://lighthousedata.io/data/uk-population-unaware-of-ai-catalyx" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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