B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
30%
30% -- podcast weekly listener rate for British adults (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
30%
Unit
Percentage
Data Vintage
2025
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Edison
Primary
Tier C
https://www.fallowfieldmason.com/blog/podcast-myths-proven-wrong-part-1 ↗
Source Article
Podcast myths proven wrong: part 1 — Fallow, Field & Mason
Podcast myths proven wrong: part 1
Podcasts are an ever-growing content medium, with Edison reporting 30% of British adults are weekly listeners. Launching a podcast is a great way to build a publishing platform that feeds all your business’ social media content needs while educating, informing & in…
Original Research
Edison
· Original study ↗
Methodology
Cited from Edison research by a marketing agency blog; original Edison report not linked
Methodology documented
Segmentation
IndustryMedia
RegionUK
RoleAll marketers
Channelpodcast
Cite this stat
Plain Text
British adults: 30% podcast weekly listener rate. Source: Edison (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-podcast-weekly-listeners-edison
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-podcast-weekly-listeners-edison" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>30%</strong> -- podcast weekly listener rate for British adults<br><small>Source: Edison (2025) · <a href="https://lighthousedata.io/data/uk-podcast-weekly-listeners-edison" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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