B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3%
3% -- pescetarian diet adoption rate for UK population (2023)
3% of the UK population adopts a pescetarian diet according to YouGov's tracker.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
YouGov
Primary
Tier C
https://klimato.com/klimato-insights/sustainability-as-a-competitive-advantage-why-ignoring-your-emi… ↗
Source Article
Sustainability as a Competitive Advantage for Food Businesses
How Restaurants Can Turn Sustainability Into a Competitive Advantage
We know that it’s tough out there for food businesses. When having to face daily challenges like rising costs, staff shortages, and economic uncertainty, bringing sustainability into the picture can seem like an extra hurdle one ca…
Original Research
YouGov
· Original study ↗
Methodology
YouGov biannual diet tracker; specific survey wave year not stated in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK population: 3% pescetarian diet adoption rate. Source: YouGov (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-pescetarian-diet-adoption
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-pescetarian-diet-adoption" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- pescetarian diet adoption rate for UK population<br><small>Source: YouGov (2023) · <a href="https://lighthousedata.io/data/uk-pescetarian-diet-adoption" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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