B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
98%
98% -- ooh weekly population reach for UK outdoor advertising (2020)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
98%
Unit
Percentage
Data Vintage
2020
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
seenoutdoor.co.uk
Primary
Tier C
https://seenoutdoor.co.uk/do-billboards-work/ ↗
Source Article
Do Billboards Work For Businesses | Seen Outdoor
04 Apr Do Billboards Work For Businesses?
Billboards have been a prominent form of advertising for decades, captivating the attention of consumers with their eye-catching designs messages. However, in today’s age, where marketing strategies have evolved to include social media, search engine optimis…
Original Research
seenoutdoor.co.uk
· Original study ↗
Methodology
Unattributed figure cited in a UK outdoor advertising company blog post; no methodology or original source named. This weekly reach figure is widely attributed to Outsmart (UK out-of-home industry body). Article itself undated; publication year estimated from crawl context.
Methodology documented
Segmentation
IndustryMedia
RegionUK
Channeloutdoor
Cite this stat
Plain Text
UK outdoor advertising: 98% ooh weekly population reach. Source: seenoutdoor.co.uk (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-ooh-weekly-population-reach-98
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<blockquote cite="https://lighthousedata.io/data/uk-ooh-weekly-population-reach-98" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>98%</strong> -- ooh weekly population reach for UK outdoor advertising<br><small>Source: seenoutdoor.co.uk (2020) · <a href="https://lighthousedata.io/data/uk-ooh-weekly-population-reach-98" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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