B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
79%
79% -- consumers prompted to take action after seeing outdoor ad for UK consumers (2025)
Research by Outsmart indicates that 79% of people in the UK have been prompted to take action after seeing an outdoor ad.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Outsmart
Primary
Tier C
https://seenoutdoor.co.uk/advertising-statistics/ ↗
Source Article
Advertising Statistics That You Need to Know for 2025: OOH
16 Feb Advertising Statistics That You Need to Know for 2025: Outdoor Advertising
As the year 2025 is upon us, businesses in the UK must stay informed about the latest advertising statistics and trends to make informed decisions. Outdoor advertising continues to be a powerful medium for reaching a w…
Original Research
Outsmart
· Original study ↗
Methodology
Research by Outsmart (UK out-of-home industry body)
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK consumers: 79% consumers prompted to take action after seeing outdoor ad. Source: Outsmart (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-ooh-consumer-action-outsmart
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<blockquote cite="https://lighthousedata.io/data/uk-ooh-consumer-action-outsmart" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- consumers prompted to take action after seeing outdoor ad for UK consumers<br><small>Source: Outsmart (2025) · <a href="https://lighthousedata.io/data/uk-ooh-consumer-action-outsmart" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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