B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

20%

20% -- percentage of users who have never changed provider for UK mobile users (2023)

Name: Percentage Of Users Who Have Never Changed Provider Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-24

2023 · Savanta

20% of UK mobile users have never changed their provider.

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Attribution: Savanta View source

Lighthouse Research Team

Last verified: 2026-09-24 · How we verify data →

Source verified Evidence graded

Value

20%

Unit

Percentage

Data Vintage

2023

Entity

UK mobile users

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Savanta Primary Tier A

https://savanta.com/knowledge-centre/view/cultivating-brand-loyalty-in-future-generations/ ↗

Confidence: 32/100 Vintage: 2023 Channel: Deep Crawl

Source Article

Cultivating brand loyalty in future generations - Savanta

In today’s fast-paced and ever-changing world, the key to a brand’s success lies in its ability to build lasting relationships with consumers. One sector where this loyalty is particularly entrenched is telecoms. A recently conducted Savanta poll found that 20% of UK mobile users have never changed …

Original Research

Savanta · Original study ↗

Methodology

Savanta consumer poll

Methodology documented

Segmentation

Industrymarketing RegionUK RoleAll marketers

Cite this stat

Plain Text

UK mobile users: 20% percentage of users who have never changed provider. Source: Savanta (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-mobile-users-never-changed-provider

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<blockquote cite="https://lighthousedata.io/data/uk-mobile-users-never-changed-provider" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- percentage of users who have never changed provider for UK mobile users<br><small>Source: Savanta (2023) · <a href="https://lighthousedata.io/data/uk-mobile-users-never-changed-provider" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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