B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
57%
57% -- share of men shaving below the neck for UK men (2025)
57% of men are already shaving somewhere below their neck but are currently using a product not specifically designed for the task.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
57%
Unit
Percentage
Data Vintage
2025
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
NIVEA MEN / FCB Inferno
Primary
Tier C
https://campaignsoftheworld.com/digital-campaigns/fcb-inferno-launches-new-campaign-for-nivea-men-bo… ↗
Source Article
FCB Inferno Launches New Campaign for NIVEA MEN Body Shaving Range
FCB Inferno are pleased to share its new UK campaign to support the launch of a new male body shaving range for NIVEA MEN.
This major campaign supports the launch of the UK’s first male body shaving range and is targeted at the 57% of men who are already shaving somewhere below their neck but are cu…
Original Research
NIVEA MEN / FCB Inferno
· Original study ↗
Methodology
Figure cited in campaign press release from FCB Inferno for NIVEA MEN; original research source not identified
Methodology documented
Segmentation
IndustryBeauty & Personal Care
RegionUK
Channelmulti-channel
Cite this stat
Plain Text
UK men: 57% share of men shaving below the neck. Source: NIVEA MEN / FCB Inferno (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-men-body-shaving-below-neck-57pct
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<blockquote cite="https://lighthousedata.io/data/uk-men-body-shaving-below-neck-57pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>57%</strong> -- share of men shaving below the neck for UK men<br><small>Source: NIVEA MEN / FCB Inferno (2025) · <a href="https://lighthousedata.io/data/uk-men-body-shaving-below-neck-57pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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