B Evidence Grade B Graded under review Safe to Cite Recent

45%

45% -- media trust lack rate for UK consumers (2025)

Name: Media Trust Lack Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-04

2025 · IPSOS

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Attribution: IPSOS View source

Lighthouse Research Team

Last verified: 2026-10-04 · How we verify data →

Source verified Evidence graded

Value

45%

Unit

Percentage

Data Vintage

2025

Entity

UK consumers

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

IPSOS Primary Tier B

https://digitalchannel.com.au/free-sources-of-information-and-analysis-for-your-online-pr-campaigns/ ↗

Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl

Source Article

Free sources of information and analysis for your online PR campaigns

Free sources of information and analysis for your online PR campaigns Whether it’s proprietary data or sourced externally, data-driven content is a staple in media, underpinning many successful stories. PR professionals have traditionally used surveys to gain insights into consumer behaviour, but th…

Original Research

IPSOS · Original study ↗

Methodology

IPSOS Global Advisor survey, cited by Digital Channel

Methodology documented

Segmentation

Industrymedia_entertainment RegionUK Channelsocial

Cite this stat

Plain Text

UK consumers: 45% media trust lack rate. Source: IPSOS (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-media-trust-ipsos

HTML Embed

<blockquote cite="https://lighthousedata.io/data/uk-media-trust-ipsos" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>45%</strong> -- media trust lack rate for UK consumers<br><small>Source: IPSOS (2025) · <a href="https://lighthousedata.io/data/uk-media-trust-ipsos" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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