B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
3%
3% -- managers saying eco friendly packaging influences buying behavior for UK branding, packaging and marketing managers (2013)
Only 3% of 500 surveyed leading UK branding, packaging and marketing managers believe consumer buying behaviour is significantly influenced by environmentally friendly packaging.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3%
Unit
Percentage
Data Vintage
2013
Entity
Sample Size
500
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
easyFairs
Primary
Tier B
https://www.dlpmag.com/news/19974/consumers-don-t-buy-sustainable-packaging/ ↗
Source Article
Consumers don’t buy sustainable packaging?
‘Consumers don’t buy sustainable packaging’ is the topic to be discussed by major names such as the Co-op and MMR during The Big Packaging Debate, at Packaging Innovations on 27 February 2013.
The panel for the BBC Question Time inspired session, will include Iain Ferguson, environment manager at Th…
Original Research
easyFairs
· Original study ↗
Methodology
easyFairs (organiser of Packaging Innovations) survey of 500 leading UK branding, packaging and marketing managers on whether environmentally friendly packaging significantly influences consumer buying behaviour
Methodology documented
Segmentation
IndustryRetail
RegionUK
RoleBranding, Packaging, Marketing Managers
Cite this stat
Plain Text
UK branding, packaging and marketing managers: 3% managers saying eco friendly packaging influences buying behavior. Source: easyFairs (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-managers-eco-packaging-buying-influence-2013
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<blockquote cite="https://lighthousedata.io/data/uk-managers-eco-packaging-buying-influence-2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3%</strong> -- managers saying eco friendly packaging influences buying behavior for UK branding, packaging and marketing managers<br><small>Source: easyFairs (2013) · <a href="https://lighthousedata.io/data/uk-managers-eco-packaging-buying-influence-2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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