B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
48%
48% -- trust in podcast hosts vs traditional media for UK podcast listeners (2025)
48% of UK podcast listeners trust podcast hosts more than traditional media hosts.
Lighthouse Research Team
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Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Unlocking the Potential of Podcast Marketing - Data Driven & Scalable Influencer Marketing Solutions
Is Podcast Marketing the Missing Piece of Your Strategy?
Podcasts have emerged as a cultural phenomenon in recent years, with rapid growth year on year. With listenership estimated to cross 500 million by 20241 and predicted market volume of $5.03 billion by 2027, Podcasts are a gold mine with massi…
Methodology
Figure cited from external research (footnote 5)
Methodology documented
Segmentation
Industrymarketing
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Plain Text
UK podcast listeners: 48% trust in podcast hosts vs traditional media. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-listeners-48-percent-trust-hosts
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<blockquote cite="https://lighthousedata.io/data/uk-listeners-48-percent-trust-hosts" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- trust in podcast hosts vs traditional media for UK podcast listeners<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/uk-listeners-48-percent-trust-hosts" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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