B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

54%

54% -- share of grocery shoppers switched to cheaper brands for UK grocery shoppers (2023)

Name: Share Of Grocery Shoppers Switched To Cheaper Brands Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2023 · n=2,000 · Savanta

54% of UK grocery shoppers have switched to cheaper brands.

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Attribution: Savanta View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

54%

Unit

Percentage

Data Vintage

2023

Entity

UK grocery shoppers

Sample Size

2,000

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Savanta Primary Tier A

https://savanta.com/knowledge-centre/view/how-to-stay-on-top-of-behaviour-change-when-shoppers-are-f… ↗

Confidence: 57/100 Vintage: 2023 Channel: Deep Crawl

Source Article

How to stay on top of behaviour change when shoppers are feeling the pinch - Savanta

Like most, every time I visit the supermarket, I give a silent tut as I compare the prices on the shelves to what they were the last time I visited. It makes me less likely to pick up my usual favoured brands and be more considered in the choices that I make, often opting for a cheaper alternative. …

Original Research

Savanta · Original study ↗

Methodology

Savanta Grocery Eye quarterly tracker, UK nationally representative sample

Methodology documented

Segmentation

IndustryRetail RegionUK

Cite this stat

Plain Text

UK grocery shoppers: 54% share of grocery shoppers switched to cheaper brands. Source: Savanta (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-grocery-shoppers-switch-cheaper-brands-2023

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<blockquote cite="https://lighthousedata.io/data/uk-grocery-shoppers-switch-cheaper-brands-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- share of grocery shoppers switched to cheaper brands for UK grocery shoppers<br><small>Source: Savanta (2023) · <a href="https://lighthousedata.io/data/uk-grocery-shoppers-switch-cheaper-brands-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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