B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
59%
59% -- greenwashing term awareness rate for UK consumers (2026-03)
In the UK, 59.0% of respondents reported knowing the term 'greenwashing'.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2026-03
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
FFIND
Primary
Tier A
https://ffind.com/fr/etude-durabilite-2026/ ↗
Source Article
Durabilité, confiance et écart entre les paroles et les actes : FFIND présente Data Pulse au Parlement européen - FFIND
Durabilité, confiance et écart entre les paroles et les actes : FFIND présente Data Pulse au Parlement européen
Pourquoi une société de collecte de données a décidé de lancer une étude indépendante sur le développement durable
On n’imagine généralement pas une entreprise de collecte de données sur l…
Original Research
FFIND
· Original study ↗
Methodology
Highest rate among five countries studied; FFIND Data Pulse Sustainability Study 2026
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2023 | 45% | |
| 2026-03 (current) | 59% | +31.1% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK consumers: 59% greenwashing term awareness rate. Source: FFIND (2026-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-greenwashing-term-awareness-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-greenwashing-term-awareness-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- greenwashing term awareness rate for UK consumers<br><small>Source: FFIND (2026-03) · <a href="https://lighthousedata.io/data/uk-greenwashing-term-awareness-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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