B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

44%

44% -- consumer sentiment financial outlook for UK adults (2023-01)

2023-01  · n=4,187  · Savanta

44% of UK adults expect their financial situation to get worse in the next six months.

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Attribution: Savanta View source
Lighthouse Research Team
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Source verified Evidence graded
Value
44%
Unit
Percentage
Data Vintage
2023-01
Entity
UK adults
Sample Size
4,187
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Savanta Primary Tier A
https://savanta.com/knowledge-centre/view/new-year-same-struggles/ ↗
Confidence: 57/100 Vintage: 2023-01 Channel: Deep Crawl
Source Article
New year, same struggles - Savanta
January is a strange month. For some, it’s filled with optimism. A new year signalling a chance to reset, set goals and to look forward to any exciting year ahead. For others, January is the worst month of the year. In fact, some marketers dubbed Monday ‘Blue Monday’ – the ‘most depressing day of th…
Original Research
Savanta · Original study ↗

Savanta online survey for the BBC; down 12 points from 56% in October 2022

Methodology documented
Industrymarketing
Plain Text
UK adults: 44% consumer sentiment financial outlook. Source: Savanta (2023-01). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-financial-situation-worse-expectation-2023
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<blockquote cite="https://lighthousedata.io/data/uk-financial-situation-worse-expectation-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>44%</strong> -- consumer sentiment financial outlook for UK adults<br><small>Source: Savanta (2023-01) · <a href="https://lighthousedata.io/data/uk-financial-situation-worse-expectation-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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