B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
59%
59% -- ad response rate positive combined for Facebook (2021)
59% of surveyed UK adults aged 18-64 gave positive responses regarding how often they respond to ads on Facebook.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
250
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
askattest.com
Primary
Tier A
https://www.askattest.com/blog/research/is-old-school-advertising-dead-and-has-social-media-taken-it… ↗
Source Article
Is old-school advertising dead? And has social media taken its place in the UK?
Say hello to Attest Investigates! A series where I use the Attest platform to test popular hypotheses and answer your burning questions.
As a trained scientist, I am obsessed with experimentation, empiricism and using da…
Original Research
askattest.com
· Original study ↗
Methodology
Attest survey of 250 UK adults aged 18-64
Methodology documented
Segmentation
Industrycontent_marketing,media_entertainment
RegionUK
Channelsocial
Cite this stat
Plain Text
Facebook: 59% ad response rate positive combined. Source: askattest.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-facebook-ads-positive
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-facebook-ads-positive" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- ad response rate positive combined for Facebook<br><small>Source: askattest.com (2021) · <a href="https://lighthousedata.io/data/uk-facebook-ads-positive" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.