B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
5.5%
5.5% -- door drop spend growth rate for UK door drop advertising (2024)
UK door drop advertising spend increased by 5.5% in 2024.
Attribution:
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Lighthouse Research Team
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Source verified
Evidence graded
Value
5.5%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DMA and JICMAIL
Primary
Tier A
https://wttb.co.uk/blog/summer-marketing-strategies ↗
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Summer Marketing Strategies That Work in Print and Online
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Make your summer campaign easier to see, easier to act on and easier to measure with these proven strategies.
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Original Research
DMA and JICMAIL
· Original study ↗
Methodology
DMA and JICMAIL Door Drop Report 2025
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024 (current) | 5% | |
| 2024 (current) | 5.5% | +10.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK door drop advertising: 5.5% door drop spend growth rate. Source: DMA and JICMAIL (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-door-drop-spend-growth-2024
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<blockquote cite="https://lighthousedata.io/data/uk-door-drop-spend-growth-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.5%</strong> -- door drop spend growth rate for UK door drop advertising<br><small>Source: DMA and JICMAIL (2024) · <a href="https://lighthousedata.io/data/uk-door-drop-spend-growth-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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