B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
36%
36% -- share knowing what a domain name is for UK consumers (2023)
36% of UK adults knew what a domain name was.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
36%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
2,151
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The DNS Research Federation
Primary
Tier A
https://dnsrf.org/blog/test-the-nation---brits-in-the-dark-on-basic-tech-terms/index.html ↗
Source Article
Test the Nation - Brits in the Dark on the use of Basic Tech Terms | DNS Research Federation
Test the Nation - Brits in the Dark on the use of Basic Tech Terms
We use technology every day to buy goods, work, browse and connect with loved ones. But new research from The DNS Research Federation reveals between a half and two thirds of people are in the dark on what basic Internet terms actual…
Original Research
The DNS Research Federation
· Original study ↗
Methodology
Representative poll of 2,151 UK adults
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK consumers: 36% share knowing what a domain name is. Source: The DNS Research Federation (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-domain-name-awareness
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<blockquote cite="https://lighthousedata.io/data/uk-domain-name-awareness" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>36%</strong> -- share knowing what a domain name is for UK consumers<br><small>Source: The DNS Research Federation (2023) · <a href="https://lighthousedata.io/data/uk-domain-name-awareness" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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