B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10.1%
10.1% -- year on year display ad revenue decline for UK display advertising revenues (2023)
Display advertising revenues for surveyed UK digital publishers declined by 10.1% for the full year 2023.
- Data is based on a survey of 13 UK digital publishers (9 B2C, 4 B2B)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10.1%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
82
Source
Association of Online Publishers (AOP) and Deloitte
Primary
Tier A
https://videoweek.com/2024/03/19/publishers-look-to-diversification-amid-falling-video-and-display-r… ↗
Source Article
Publishers Look to Diversification Amid Falling Video and Display Revenues - VideoWeek
UK digital publishers’ overall revenues fell by 1.8 percent year-on-year in Q4, according to the latest Digital Publishers’ Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte, driven by falling online video and display advertising revenues. And while there were some po…
Original Research
Association of Online Publishers (AOP) and Deloitte
· Original study ↗
Methodology
Based on the Digital Publishers’ Revenue Index (DPRI)
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
UK display advertising revenues: 10.1% year on year display ad revenue decline. Source: Association of Online Publishers (AOP) and Deloitte (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-display-advertising-revenue-decline-2023
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<blockquote cite="https://lighthousedata.io/data/uk-display-advertising-revenue-decline-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10.1%</strong> -- year on year display ad revenue decline for UK display advertising revenues<br><small>Source: Association of Online Publishers (AOP) and Deloitte (2023) · <a href="https://lighthousedata.io/data/uk-display-advertising-revenue-decline-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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