B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
50%
50% -- discover traffic decline for UK news publishers (2025-12)
UK publishers reported Google Discover traffic drops of 50% to 98% following Google's December 2025 core update.
- Reported as a range of 50% to 98% traffic drops across affected UK publishers
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2025-12
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
365iwebdesign.co.uk
Primary
Tier C
https://www.365iwebdesign.co.uk/news/2026/02/06/google-february-2026-discover-core-update-uk-busines… ↗
Source Article
Google's First Discover-Only Core Update: What UK Businesses Need to Know | 365i
Google released its first-ever Discover-specific core update on 5 February 2026. Not a tweak. Not a minor ranking adjustment. A full core update aimed solely at the content feed that now drives 68% of all Google traffic to news publishers.
The update targets three things: boosting locally relevant c…
Original Research
365iwebdesign.co.uk
· Original study ↗
Methodology
Range 50-98% following Google's December 2025 core update; midpoint used
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK news publishers: 50% discover traffic decline. Source: 365iwebdesign.co.uk (2025-12). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-discover-traffic-drops-december-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-discover-traffic-drops-december-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- discover traffic decline for UK news publishers<br><small>Source: 365iwebdesign.co.uk (2025-12) · <a href="https://lighthousedata.io/data/uk-discover-traffic-drops-december-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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