B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
64%
64% -- digital ooh share for UK out-of-home advertising market (2023)
Digital out-of-home (DOOH) share of total UK out-of-home advertising revenue remained steady at 64% YoY.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
64%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
76
Source
hunterlodge.co.uk
Primary
Tier A
https://www.hunterlodge.co.uk/ai-visibility-research/insights/uk-ooh-spend-continues-to-grow/ ↗
Source Article
UK OOH spend continues to grow - Hunterlodge
OOH was the channel most deeply impacted by the Pandemic but latest revenue figures show how well the market has picked up in the last year. Revenue has seen 13% growth in Q3 YoY with a total of £306m reported versus £270m. Interestingly these figures were similar across both Digital and Classic OOH…
Original Research
hunterlodge.co.uk
· Original study ↗
Methodology
Digital share of the OOH market year-over-year.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
UK out-of-home advertising market: 64% digital ooh share. Source: hunterlodge.co.uk (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-digital-ooh-share-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-digital-ooh-share-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>64%</strong> -- digital ooh share for UK out-of-home advertising market<br><small>Source: hunterlodge.co.uk (2023) · <a href="https://lighthousedata.io/data/uk-digital-ooh-share-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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