B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
68%
68% -- brand price increase awareness rate for British (UK) consumers (2025-06)
68% of British (UK) consumers notice brands raising prices.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2025-06
Entity
Sample Size
4,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
UserTesting (survey by Talker Research)
Primary
Tier A
https://www.usertesting.com/resources/reports/tariffs-brand-trust-consumer-loyalty ↗
Source Article
Tariffs and brand trust: How prices impact loyalty
In this report
Report: Tariffs and trade-offs: what rising prices mean for brand trust and consumer loyalty
Report: Tariffs and trade-offs: what rising prices mean for brand trust and consumer loyalty
Rising prices are no longer a temporary challenge, they’re fundamentally reshaping how consumers ma…
Original Research
UserTesting (survey by Talker Research)
· Original study ↗
Methodology
Talker Research online survey commissioned by UserTesting, June 4-12, 2025; UK section context, UK n=1,000.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
British (UK) consumers: 68% brand price increase awareness rate. Source: UserTesting (survey by Talker Research) (2025-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-consumers-noticed-brands-raising-prices
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<blockquote cite="https://lighthousedata.io/data/uk-consumers-noticed-brands-raising-prices" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- brand price increase awareness rate for British (UK) consumers<br><small>Source: UserTesting (survey by Talker Research) (2025-06) · <a href="https://lighthousedata.io/data/uk-consumers-noticed-brands-raising-prices" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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