B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
90%
90% -- multivitamin usage rate for UK supplement consumers in higher-income households (2025)
90% of surveyed UK consumers in higher-income households use a general multivitamin.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
100
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
Catalyx
Primary
Tier A
https://thecatalyx.com/a-deep-dive-into-the-emotional-and-functional-tensions-shaping-wellness-innov… ↗
Source Article
Wellness Innovation: What Consumers Want from Supplements
A deep dive into the emotional and functional tensions shaping tomorrow’s wellness innovation
What do health-conscious consumers really want from supplements?
It’s not just more vitamins. Or better packaging. Or a louder claim.
In our latest study on wellness innovation, we explored the beliefs, nee…
Original Research
Catalyx
· Original study ↗
Methodology
In-depth qualitative study of over 100 UK consumers in higher-income households; Catalyx Innovation Triple Diamond 'Define' stage
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK supplement consumers in higher-income households: 90% multivitamin usage rate. Source: Catalyx (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-consumers-multivitamin-use-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-consumers-multivitamin-use-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- multivitamin usage rate for UK supplement consumers in higher-income households<br><small>Source: Catalyx (2025) · <a href="https://lighthousedata.io/data/uk-consumers-multivitamin-use-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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