B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

38%

38% -- share of consumers likely to use unknown financial brand for UK consumers (2026)

Name: Share Of Consumers Likely To Use Unknown Financial Brand Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-28

2026 · n=250 · Attest

38% of UK consumers are likely (very or quite likely) to use or consider a financial brand they haven't heard of before.

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Attribution: Attest View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

38%

Unit

Percentage

Data Vintage

2026

Entity

UK consumers

Sample Size

250

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

64/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Attest Primary Tier A

https://www.askattest.com/blog/research/do-financial-partnerships-drive-consumer-trust ↗

Confidence: 32/100 Vintage: 2026 Channel: Common Crawl

Source Article

Do financial partnerships drive consumer trust? For this edition of Attest Investigates we’re addressing a super interesting submission about how the existence of financial partnerships affects consumer trust. Say hello to Attest Investigates! A series where I use the Attest platform to test popular…

Original Research

Attest · Original study ↗

Methodology

Attest survey of 250 UK nationally representative consumers

Methodology documented

Segmentation

IndustryFinTech RegionUK Channelcontent

Cite this stat

Plain Text

UK consumers: 38% share of consumers likely to use unknown financial brand. Source: Attest (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-consumers-likely-use-unknown-financial-brand

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<blockquote cite="https://lighthousedata.io/data/uk-consumers-likely-use-unknown-financial-brand" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38%</strong> -- share of consumers likely to use unknown financial brand for UK consumers<br><small>Source: Attest (2026) · <a href="https://lighthousedata.io/data/uk-consumers-likely-use-unknown-financial-brand" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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