B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
77%
77% -- price influenced purchase share for UK consumers (2024-02)
77% of surveyed UK consumers (aged 18 to 34) reported being influenced by product price, ranking it as the most important factor.
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
77%
Unit
Percentage
Data Vintage
2024-02
Entity
Sample Size
500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Barclaycard (Maru poll)
Primary
Tier A
https://www.barclaycard.co.uk/business/business-matters/retail/blink-and-youll-miss-it ↗
Source Article
Blink and you’ll miss it
77% of consumers said that they were influenced by the price of products.
Blink and you’ll miss it
5-minute read
The ‘one-size-fits-all’ approach does not apply to Gen Z and young Millennials – born between 1997-2012 and 1990-1997 respectively. There’s a new mentality which is changing the way this …
Original Research
Barclaycard (Maru poll)
· Original study ↗
Methodology
Barclaycard-commissioned Maru poll of 500 UK consumers (February 2024); price cited as the most important factor of all
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK consumers: 77% price influenced purchase share. Source: Barclaycard (Maru poll) (2024-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-consumers-influenced-by-product-price
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<blockquote cite="https://lighthousedata.io/data/uk-consumers-influenced-by-product-price" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>77%</strong> -- price influenced purchase share for UK consumers<br><small>Source: Barclaycard (Maru poll) (2024-02) · <a href="https://lighthousedata.io/data/uk-consumers-influenced-by-product-price" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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