B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
42%
42% -- share of consumers distrusting brands for UK consumers (2019)
42% of people in a UK study distrust brands because they feel they represent the establishment.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
biggirlbranding.com
Primary
Tier C
https://www.biggirlbranding.com/6-ways-to-build-and-humanize-your-brand/ ↗
Source Article
6 Ways to Build and Humanize Your Brand
Original Research
biggirlbranding.com
· Original study ↗
Methodology
Cited as 'a recent UK study'; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK consumers: 42% share of consumers distrusting brands. Source: biggirlbranding.com (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-consumers-distrust-brands-establishment
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<blockquote cite="https://lighthousedata.io/data/uk-consumers-distrust-brands-establishment" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- share of consumers distrusting brands for UK consumers<br><small>Source: biggirlbranding.com (2019) · <a href="https://lighthousedata.io/data/uk-consumers-distrust-brands-establishment" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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