B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

79%

79% -- purchase consideration rate for UK consumers seeking to buy a new phone (2024)

2024  · Vodafone

79% of UK consumers seeking to buy a new phone would consider a refurbished model.

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Attribution: Vodafone View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2024
Entity
UK consumers seeking to buy a new phone
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Vodafone Primary Tier B
https://www.ingrammicrolifecycle.com/blog/does-recommerce-cannibalize-new-product-sales ↗
Confidence: 53/100 Vintage: 2024 Channel: Deep Crawl
Source Article
Does Recommerce Cannibalize New Product Sales?
The use of second-hand goods is far from new, but the market for refurbished consumer electronics is entering a new phase of growth. Changing consumer behavior, combined with global supply chain challenges and sustainability pressures, is driving a shift toward circular business models. Many organiz…
Original Research
Vodafone · Original study ↗

Vodafone research

Methodology documented
Industrymarketing
Plain Text
UK consumers seeking to buy a new phone: 79% purchase consideration rate. Source: Vodafone (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-consumers-consider-refurbished-phone
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<blockquote cite="https://lighthousedata.io/data/uk-consumers-consider-refurbished-phone" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- purchase consideration rate for UK consumers seeking to buy a new phone<br><small>Source: Vodafone (2024) · <a href="https://lighthousedata.io/data/uk-consumers-consider-refurbished-phone" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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