B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- consumers would blacklist company for communication failures for UK consumers (2021)
70% of UK consumers would blacklist a company for failures in their customer communication.
- Failures include basic personal information errors, using the pandemic as an excuse for poor customer service, and sending spam
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2021
Entity
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Quadient
Primary
Tier B
https://cioafrica.co/are-you-up-to-speed-with-customer-communications/ ↗
Source Article
Are You Up To Speed With Customer Communications?
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Are You Up To Speed With Customer Communications?
Every output from every customer communications management system is a customer experience, and each of those experiences is part of a customer journey – and that journey has changed. A digital-first, personalised approach is expected, …
Original Research
Quadient
· Original study ↗
Methodology
Research by Quadient, customer experience management software specialist
Methodology documented
Segmentation
Industrymarketing
RegionUK
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
UK consumers: 70% consumers would blacklist company for communication failures. Source: Quadient (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-consumers-blacklist-poor-communication
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<blockquote cite="https://lighthousedata.io/data/uk-consumers-blacklist-poor-communication" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- consumers would blacklist company for communication failures for UK consumers<br><small>Source: Quadient (2021) · <a href="https://lighthousedata.io/data/uk-consumers-blacklist-poor-communication" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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