B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
52%
52% -- consumers wanting uk community values represented in advertising for UK consumers (2025-04)
52% of people think that all the UK's differing community values should be represented in advertising.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
52%
Unit
Percentage
Data Vintage
2025-04
Entity
Sample Size
10,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
Source
WPP Media (Mindshare)
Primary
Tier A
https://www.wppmedia.com/news/mindshare-shaping-the-nation ↗
Source Article
Media is changing. So are we. WPP Media
Research1st Apr 2025
Shaping the Nation: Understanding the role of location in British identity
New research we've conducted in partnership with Reach, Blis, Mobsta, Captify, JC Decaux, 5 and Sky reveals the many nuances between Britons across the different regions of the UK, as well as between citi…
Original Research
WPP Media (Mindshare)
· Original study ↗
Methodology
Nationwide quantitative survey plus qualitative research across Britain
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK consumers: 52% consumers wanting uk community values represented in advertising. Source: WPP Media (Mindshare) (2025-04). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-community-values-in-advertising-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-community-values-in-advertising-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>52%</strong> -- consumers wanting uk community values represented in advertising for UK consumers<br><small>Source: WPP Media (Mindshare) (2025-04) · <a href="https://lighthousedata.io/data/uk-community-values-in-advertising-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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