B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
0.6%
0.6% -- share of uk media investment for UK cinema advertising (2024)
Cinema represents a 0.6% share of total media investment in the UK.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
0.6%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Digital Cinema Media (citing UK media investment data)
Primary
Tier B
https://www.mediaweekawards.co.uk/winners-2024 ↗
Source Article
Winners 2024
RESULTS 2024
Agency
Media Idea: Launch
THE 17.3 MILLION POUND QUESTION
the7stars with ITV, Channel 4, Sky
Client: People's Postcode Lottery
The £17.3m question. Here's how asking the public one simple question delivered People's Postcode Lottery's biggest ever month in sales, and drove over £100m fo…
Original Research
Digital Cinema Media (citing UK media investment data)
· Original study ↗
Methodology
Cinema's share of UK media investment as cited in Digital Cinema Media's awards case; underlying industry data source not named.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK cinema advertising: 0.6% share of uk media investment. Source: Digital Cinema Media (citing UK media investment data) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-cinema-share-of-media-investment-0-6pct-2024
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<blockquote cite="https://lighthousedata.io/data/uk-cinema-share-of-media-investment-0-6pct-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.6%</strong> -- share of uk media investment for UK cinema advertising<br><small>Source: Digital Cinema Media (citing UK media investment data) (2024) · <a href="https://lighthousedata.io/data/uk-cinema-share-of-media-investment-0-6pct-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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