B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
59%
59% -- greenwashing perception rate for UK business decision makers (2023-03)
59% of UK business decision makers thought businesses use ESG policies to promote their image without taking real action.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
59%
Unit
Percentage
Data Vintage
2023-03
Entity
Sample Size
1,009
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/where-will-the-push-for-progress-come-from/ ↗
Source Article
ESG: Where will the push for progress come from? - Savanta
We used our Business Tracker to survey 1,009 UK businesses (592 companies with up to £1m turnover and 403 £1m+) in March 2023 to get an updated view.
To access the full report, click here.
Despite lots of noise, familiarity with ESG is relatively low
So, whilst article after article is being written…
Original Research
Savanta
· Original study ↗
Methodology
Savanta Business Tracker survey of 1,009 UK businesses
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK business decision makers: 59% greenwashing perception rate. Source: Savanta (2023-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-businesses-greenwashing-perception-2023
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<blockquote cite="https://lighthousedata.io/data/uk-businesses-greenwashing-perception-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>59%</strong> -- greenwashing perception rate for UK business decision makers<br><small>Source: Savanta (2023-03) · <a href="https://lighthousedata.io/data/uk-businesses-greenwashing-perception-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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