B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
18%
18% -- share of businesses admitting exaggerating green credentials for UK businesses (2025)
18% of UK businesses admit to publicly exaggerating their green credentials.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
1,500
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Clearly PR
Primary
Tier B
https://www.healthfoodbusiness.co.uk/one-in-five-businesses-admit-to-greenwashing/ ↗
Source Article
One in five businesses admit to greenwashing - Health Food Business magazine
New research has suggested one in five businesses admit to greenwashing, with half saying their sustainability efforts are failing.
Some 44 per cent of UK businesses say they are failing to deliver on their sustainable commitments, with 18 per cent admitting to publicly exaggerating their green cred…
Original Research
Clearly PR
· Original study ↗
Methodology
Poll of more than 1,500 senior executives by Clearly PR
Methodology documented
Segmentation
Industryfood_beverage
RegionUK
RoleAll marketers
Cite this stat
Plain Text
UK businesses: 18% share of businesses admitting exaggerating green credentials. Source: Clearly PR (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-businesses-admit-greenwashing
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<blockquote cite="https://lighthousedata.io/data/uk-businesses-admit-greenwashing" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- share of businesses admitting exaggerating green credentials for UK businesses<br><small>Source: Clearly PR (2025) · <a href="https://lighthousedata.io/data/uk-businesses-admit-greenwashing" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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