B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72%
72% -- share citing ticket price as primary airline choice reason for UK business travellers (2011-03)
72% of UK business travellers surveyed cite ticket price as their primary reason for choosing an airline.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2011-03
Entity
Sample Size
2,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Delta Air Lines / ComRes
Primary
Tier A
https://savanta.com/knowledge-centre/poll/delta-airlines-business-travellers-survey-6-april-2011/ ↗
Source Article
Delta Airlines Business Travellers Survey 6 April 2011 - Savanta
An online survey of 2,000 business travellers in the UK, France, Germany, and Spain.
Date Published: 05 Apr 2011
Categories: Business | Consumer | Europe | Public and communities | Technology & Telecoms | Transport
Description
Respite in the Sky as Business Travellers Escape from the Real World
Euro…
Original Research
Delta Air Lines / ComRes
· Original study ↗
Methodology
ComRes online survey of 2,000 business travellers in UK, France, Germany and Spain, 11-21 March 2011
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK business travellers: 72% share citing ticket price as primary airline choice reason. Source: Delta Air Lines / ComRes (2011-03). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-business-travellers-ticket-price-airline-choice-2011
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<blockquote cite="https://lighthousedata.io/data/uk-business-travellers-ticket-price-airline-choice-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- share citing ticket price as primary airline choice reason for UK business travellers<br><small>Source: Delta Air Lines / ComRes (2011-03) · <a href="https://lighthousedata.io/data/uk-business-travellers-ticket-price-airline-choice-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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