B
Evidence Grade B
Safe to Cite
Dated
37%
37% -- digital roi measurement rate for UK brands (2012)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2012
Entity
Sample Size
52
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amaze
Primary
Tier B
https://www.netimperative.com/2012/08/20/average-brand-marketing-budgets-revealed-uk-brands-have-sig… ↗
Source Article
Average brand marketing budgets revealed: UK brands ‘have significant digital strategy failings’
Whilst the majority (71%) of UK brands have a digital strategy in place, more than half (56%) do not have a roadmap for the next three to five years, according to the results of a new survey of marketers.
The report, from Amaze, found that 37% of respondents admitted to not measuring the ROI from th…
Original Research
Amaze
· Original study ↗
Methodology
Survey of senior marketers at Marketing Week Live, 27–28 June 2012
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK brands: 37% digital roi measurement rate. Source: Amaze (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-brands-digital-roi-measurement
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<blockquote cite="https://lighthousedata.io/data/uk-brands-digital-roi-measurement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- digital roi measurement rate for UK brands<br><small>Source: Amaze (2012) · <a href="https://lighthousedata.io/data/uk-brands-digital-roi-measurement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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