B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
67%
67% -- share knowing term fast fashion for Baby Boomers British women (2021)
67% of British Baby Boomer women know what the term 'fast fashion' actually means.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
2,000
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Censuswide
Primary
Tier A
https://barleycommunications.co.uk/the-sustainable-fashion-hacks-we-can-learn-from-baby-boomers/ ↗
Source Article
The sustainable fashion hacks we can learn from Baby Boomers - Barley
The sustainable fashion hacks we can learn from Baby Boomers
Britons buy five times the amount of clothing they bought in the 1980s*, so environmental charity Hubbub and natural knitwear experts WoolOvers have come together to look at the generational differences in attitudes towards fashion among B…
Original Research
Censuswide
· Original study ↗
Methodology
Survey of 2,000 women by Censuswide plus focus groups
Methodology documented
Segmentation
IndustryRetail
RegionUK
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Baby Boomers British women: 67% share knowing term fast fashion. Source: Censuswide (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-boomers-know-fast-fashion-meaning
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-boomers-know-fast-fashion-meaning" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- share knowing term fast fashion for Baby Boomers British women<br><small>Source: Censuswide (2021) · <a href="https://lighthousedata.io/data/uk-boomers-know-fast-fashion-meaning" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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