B
Evidence Grade B
Graded
under review
Safe to Cite
Current
29.46%
29.46% -- influenced by product utility for UK population (2026)
29.46% of the rest of the UK population is influenced by product utility in their buying mindset.
- Social data audience analysis via Audiense baseline comparison figure
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
29.46%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Archant Dialogue
Primary
Tier B
https://www.archantdialogue.co.uk/blog/monetising-car-membership-clubs ↗
Source Article
Monetising car membership clubs
Original Research
Archant Dialogue
· Original study ↗
Methodology
Baseline comparison figure from Audiense social data analysis
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK population: 29.46% influenced by product utility. Source: Archant Dialogue (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-baseline-product-utility-influence
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-baseline-product-utility-influence" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>29.46%</strong> -- influenced by product utility for UK population<br><small>Source: Archant Dialogue (2026) · <a href="https://lighthousedata.io/data/uk-baseline-product-utility-influence" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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