C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Dated
58%
58% -- banner ads viewability rate for UK banner ads (Q2 2018)
In Q2 2018, viewability for UK banner advertising was 58%.
- Based on the IAB and MRC 50/1 guideline requiring at least 50% of the ad space to be in the visible area for at least 1 second.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
Q2 2018
Entity
Geography
UK
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
50
Methodology
45
Freshness
95
Sources (2)
Meetrics
Primary
Tier B
https://lovelymobile.news/42-of-all-uk-display-ads-were-not-seen-in-q2-according-to-meetrics-latest-… ↗
Source Article
42 % of all UK display ads were not seen in Q2, according to Meetrics’ latest Viewability Benchmarks
Meetrics‘ latest Viewability Benchmarks show that viewability rates for display campaigns maintained the same level as Q1. Values for banner advertising decreased by one percentage point to 58% in the same period.
Philipp von Hilgers, Managing Director and Co-Founder of Meetrics said: “The UK market…
Also cited by
statista.com
https://www.statista.com/
2026-08-15
Original Research
Meetrics
· Original study ↗
Methodology
Meetrics' '50/1' guideline: 50% of ad space in visible area for 1 second.
Methodology documented
Segmentation
Industrydisplay_advertising
RegionUK
Channelpaid_ads
Cite this stat
Suggested hedging: based on claims without stated methodology, with unverified sample sizes...
Plain Text
UK banner ads: 58% banner ads viewability rate. Source: Meetrics (Q2 2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-banner-ad-viewability-q2-2018
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-banner-ad-viewability-q2-2018" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- banner ads viewability rate for UK banner ads<br><small>Source: Meetrics (Q2 2018) · <a href="https://lighthousedata.io/data/uk-banner-ad-viewability-q2-2018" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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