B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
87%
87% -- marketers finding measurement harder for UK B2B marketers (2025)
87% of UK B2B marketers say measuring long-term campaign impact is getting harder as buying cycles grow longer.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Marketing Week
Primary
Tier B
https://3thinkrs.com/emotional-storytelling-boosts-engagement-by-40-chatgpt-referrals-to-publishers-… ↗
Source Article
B2B PR news: Emotional storytelling boosts engagement by 40% | ChatGPT referrals to publishers is up 8 times in 6 months | Financial Times is Working It
B2B PR news: Press Gazette, Marketing Week, and Social Media Today in this week’s Fresh Ink
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ChatGPT referrals to publishers is up 8 times in 6 months
ChatGPT’s referral traffic to 14 leading publishers rose 8 times i…
Original Research
Marketing Week
· Original study ↗
Methodology
Marketing Week research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
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UK B2B marketers: 87% marketers finding measurement harder. Source: Marketing Week (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-b2b-measuring-long-term-harder-87
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<blockquote cite="https://lighthousedata.io/data/uk-b2b-measuring-long-term-harder-87" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- marketers finding measurement harder for UK B2B marketers<br><small>Source: Marketing Week (2025) · <a href="https://lighthousedata.io/data/uk-b2b-measuring-long-term-harder-87" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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