B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
53.9%
53.9% -- active attention score market norm for UK AV advertising market (2024-10)
The active attention score market norm in October 2024 was 53.9%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
53.9%
Unit
Percentage
Data Vintage
2024-10
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amplified
Primary
Tier B
https://www.amplified.co/case-studies/omg-uk-using-attention ↗
Source Article
OMG UK Uses Attention Data for Smarter Media
Original Research
Amplified
· Original study ↗
Methodology
Market-norm benchmark from Amplified attention data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK AV advertising market: 53.9% active attention score market norm. Source: Amplified (2024-10). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-av-market-norm-attention-53-9
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<blockquote cite="https://lighthousedata.io/data/uk-av-market-norm-attention-53-9" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53.9%</strong> -- active attention score market norm for UK AV advertising market<br><small>Source: Amplified (2024-10) · <a href="https://lighthousedata.io/data/uk-av-market-norm-attention-53-9" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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