B
Evidence Grade B
Graded
under review
Safe to Cite
Current
51%
51% -- client agency relationship satisfaction rate for UK market research agencies (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
51%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
140
Geography
UK
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Savanta
Primary
Tier A
https://savanta.com/knowledge-centre/view/insight-industry/ ↗
Source Article
Get an insight into the insight industry - Savanta
Introducing Savanta’s British Research Barometer
The research and insight industry exists to tell people what they need to know to make better decisions. At least, that’s what it should do. But does it?
Savanta’s British Research Barometer (BRB) takes an in-depth look at whether insight agencies rea…
Original Research
Savanta
· Original study ↗
Methodology
Savanta British Research Barometer survey of over 140 UK market research professionals across agency and client sides
Methodology documented
Segmentation
IndustryMarket Research
RegionUK
RoleAll marketers
Cite this stat
Plain Text
UK market research agencies: 51% client agency relationship satisfaction rate. Source: Savanta (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-agencies-rate-client-relationships-9-10
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<blockquote cite="https://lighthousedata.io/data/uk-agencies-rate-client-relationships-9-10" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>51%</strong> -- client agency relationship satisfaction rate for UK market research agencies<br><small>Source: Savanta (2026) · <a href="https://lighthousedata.io/data/uk-agencies-rate-client-relationships-9-10" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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