B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
92.7%
92.7% -- internet usage rate for UK adults (2023-24)
92.7% of UK adults are regular internet users.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
92.7%
Unit
Percentage
Data Vintage
2023-24
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Office for National Statistics
Primary
Tier A
https://gfctech.co.uk/social-media-strategy-best-practices/ ↗
Source Article
10 Social Media Strategy Best Practices for 2025 - GFC Tech
Social media does not stand still. In 2025, the digital conversation is shaped by AI-powered recommendations, a surge in short-form video, and the relentless pace of new platforms competing for attention. Against this backdrop, UK businesses have never had more opportunity or more complexity to navi…
Original Research
Office for National Statistics
· Original study ↗
Methodology
ONS Participation Survey 2023-24, official government statistics
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK adults: 92.7% internet usage rate. Source: Office for National Statistics (2023-24). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-adults-regular-internet-users-ons-2024
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<blockquote cite="https://lighthousedata.io/data/uk-adults-regular-internet-users-ons-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92.7%</strong> -- internet usage rate for UK adults<br><small>Source: Office for National Statistics (2023-24) · <a href="https://lighthousedata.io/data/uk-adults-regular-internet-users-ons-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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