B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
24%
24% -- advertising market growth forecast for UK advertising market (H2 2021)
GroupM's mid-year forecast predicted a 24% increase in the UK advertising market.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
24%
Unit
Percentage
Data Vintage
H2 2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
GroupM
Primary
Tier B
https://savanta.com/knowledge-centre/view/free-now-standing-tall-with-its-advertising-campaign-launc… ↗
Source Article
FREE NOW: Standing tall with its advertising campaign launch - Savanta
The impact of the past 20 months has been devastating for many businesses, with the retail, hospitality and travel sectors being hit the hardest and having to shut or alter the services they offer.
Inevitably, marketing and advertising spend was immediately slashed by many, and limited to essential …
Original Research
GroupM
· Original study ↗
Methodology
GroupM mid-year advertising forecast, cited by Savanta
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK advertising market: 24% advertising market growth forecast. Source: GroupM (H2 2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-ad-market-forecast-increase-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-ad-market-forecast-increase-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>24%</strong> -- advertising market growth forecast for UK advertising market<br><small>Source: GroupM (H2 2021) · <a href="https://lighthousedata.io/data/uk-ad-market-forecast-increase-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.