B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- share of workforce working class relative to average for UK advertising industry (2023)
People in the UK advertising industry are 50% less likely to be working class compared to the national average.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ISBA
Primary
Tier C
https://strawman.agency/2024/11/25/the-zombie-strategist-guide-to-audience/ ↗
Source Article
The Zombie Strategist guide to... Audience.
The Zombie Strategist guide to… Audience.
A QUICK INTRODUCTION
The advertising industry thinks its dying.
Constantly.
It is a connoisseur of hypochondria.
This week it’s dying of AI.
Before AI it was dying of, in no particular order, Inhouse Agencies, Adblock, Young People, Remote Working, Old Peopl…
Original Research
ISBA
· Original study ↗
Methodology
Opinion blog citing ISBA 2023 key findings; exact baseline comparison not stated in source text
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK advertising industry: 50% share of workforce working class relative to average. Source: ISBA (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-ad-industry-working-class-50-percent-less
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-ad-industry-working-class-50-percent-less" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- share of workforce working class relative to average for UK advertising industry<br><small>Source: ISBA (2023) · <a href="https://lighthousedata.io/data/uk-ad-industry-working-class-50-percent-less" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.