B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Aging

40%

40% -- likelihood to be first to try new things vs global average for UHNWI (2024)

Name: Likelihood To Be First To Try New Things Vs Global Average Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-29

2024 · AMI (Affluent Media Intelligence)

Ultra high net worth individuals (UHNWI) are 40% more likely to be the first to try new things.

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Attribution: AMI (Affluent Media Intelligence) View source

Lighthouse Research Team

Last verified: 2026-09-29 · How we verify data →

Source verified Evidence graded

Value

40%

Unit

Percentage

Data Vintage

2024

Entity

UHNWI

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

AMI (Affluent Media Intelligence) Primary Tier B

https://www.am-i.com/key-principles-for-marketing-real-estate-to-uhnwi/ ↗

Confidence: 28/100 Vintage: 2024 Channel: Common Crawl

Source Article

Key principles for marketing real estate to UHNWI

Original Research

AMI (Affluent Media Intelligence) · Original study ↗

Methodology

AMI UHNWI media research report

Methodology documented

Segmentation

IndustryReal Estate RegionGlobal RoleAll marketers

Cite this stat

Plain Text

UHNWI: 40% likelihood to be first to try new things vs global average. Source: AMI (Affluent Media Intelligence) (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uhnwi-first-to-try-new-things

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<blockquote cite="https://lighthousedata.io/data/uhnwi-first-to-try-new-things" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>40%</strong> -- likelihood to be first to try new things vs global average for UHNWI<br><small>Source: AMI (Affluent Media Intelligence) (2024) · <a href="https://lighthousedata.io/data/uhnwi-first-to-try-new-things" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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