B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

80%

80% -- consumer trust preference rate for consumers (UGC content) (2026)

Name: Consumer Trust Preference Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-25

2026 · Influee

Consumers trust user-generated content (UGC) up to 80% more than traditional advertising formats.

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Attribution: Influee View source

Lighthouse Research Team

Last verified: 2026-09-25 · How we verify data →

Source verified Evidence graded

Value

80%

Unit

Percentage

Data Vintage

2026

Entity

consumers (UGC content)

Geography

EMEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Influee Primary Tier C

https://www.adtrip.pl/post/kreacje-wideo-ugc-w-modzie-perspektywy-na-2026 ↗

Confidence: 48/100 Vintage: 2026 Channel: Deep Crawl

Source Article

Kreacje wideo UGC w modzie: perspektywy na 2026. | Adtrip Blog - Adtrip

Spis treści - Dlaczego wideo sprzedaje lepiej niż statyczne zdjęcia ubrań? - Koszty i opłacalność produkcji materiałów autentycznych - Jak krok po kroku wdrożyć ten format w e-commerce w 2025 i 2026 roku - Prawo, narzędzia i najczęstsze błędy właścicieli sklepów - Przyszłość zakupów społecznościowyc…

Original Research

Influee · Original study ↗

Methodology

Cited from Influee platform data

Methodology documented

Segmentation

IndustryMedia RegionEMEA Channelinfluencer

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Plain Text

consumers (UGC content): 80% consumer trust preference rate. Source: Influee (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ugc-trust-vs-traditional-ads

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<blockquote cite="https://lighthousedata.io/data/ugc-trust-vs-traditional-ads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- consumer trust preference rate for consumers (UGC content)<br><small>Source: Influee (2026) · <a href="https://lighthousedata.io/data/ugc-trust-vs-traditional-ads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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