B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
92%
92% -- trust in user recommendations vs brand ads for Consumers (2025)
Consumers trust recommendations from other users 92% more than traditional brand advertising.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
92%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
adtrip.pl
Primary
Tier C
https://www.adtrip.pl/post/strategia-ugc-w-krotkich-wideo-dla-branzy-pet-a-budowanie-lojalnosci-klie… ↗
Source Article
Strategia UGC w krótkich wideo dla branży Pet a budowanie lojalności klientów | Adtrip Blog - Adtrip
Spis treści
- Dlaczego branża zoologiczna potrzebuje krótkich wideo
- Jak wideo od użytkowników obniża koszty pozyskania klienta
- Zestawienie kosztów produkcji wideo
- Framework tworzenia konwertujących materiałów na TikTok i Reels
- Budowanie lojalności poprzez angażowanie społeczności
- Prawne i …
Original Research
adtrip.pl
· Original study ↗
Methodology
Widely cited claim, original source not identified in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers: 92% trust in user recommendations vs brand ads. Source: adtrip.pl (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ugc-trust-vs-brand-ads
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<blockquote cite="https://lighthousedata.io/data/ugc-trust-vs-brand-ads" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>92%</strong> -- trust in user recommendations vs brand ads for Consumers<br><small>Source: adtrip.pl (2025) · <a href="https://lighthousedata.io/data/ugc-trust-vs-brand-ads" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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