B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
79%
79% -- consumer preference for ugc in purchase decisions for consumers (2025)
79% of users choose user-generated content over other forms of content when making purchase decisions, according to a study by Stackla.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
79%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Stackla
Primary
Tier C
https://www.realsubscribers.com/blogs/top-ugc-agencies.html ↗
Source Article
Top 20 UGC Agencies to Consider in 2025
User-generated content has become one of the prime tools for building brand trust, loyalty, and conversion. It conveys an authentic user experience that reflects transparency between customers and brands, encouraging potential consumers to trust and purchase the product and services.
The study condu…
Original Research
Stackla
· Original study ↗
Methodology
Study conducted by Stackla, cited by Real Subscribers blog
Methodology documented
Segmentation
IndustryRetail
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumers: 79% consumer preference for ugc in purchase decisions. Source: Stackla (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ugc-purchase-decision-preference-stackla
HTML Embed
<blockquote cite="https://lighthousedata.io/data/ugc-purchase-decision-preference-stackla" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>79%</strong> -- consumer preference for ugc in purchase decisions for consumers<br><small>Source: Stackla (2025) · <a href="https://lighthousedata.io/data/ugc-purchase-decision-preference-stackla" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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