B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
26%
26% -- new customer increase rate for Pizza Hut (Uber Advertising campaign) (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Uber Advertising
Primary
Tier C
https://www.iopex.com/blog/guide-to-playable-ads ↗
Source Article
What are Playable Ads? A Comprehensive Guide for Brands
Innovative brands are gradually shifting toward playable ads to capture audience attention and drive meaningful engagement. A notable example is Toyota's campaign for the 2024 Grand Highlander, which seamlessly integrated interactive content into Uber's platforms. Within the Uber app, users encounte…
Original Research
Uber Advertising
· Original study ↗
Methodology
Brand campaign result reported via Uber Advertising collaboration, cited by ioPeX blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Pizza Hut (Uber Advertising campaign): 26% new customer increase rate. Source: Uber Advertising (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uber-pizza-hut-new-eaters-increase
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uber-pizza-hut-new-eaters-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- new customer increase rate for Pizza Hut (Uber Advertising campaign)<br><small>Source: Uber Advertising (2024) · <a href="https://lighthousedata.io/data/uber-pizza-hut-new-eaters-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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